It starts with being curious and continually asking questions. Recognizing biases and promptly setting them aside. Using data to form a viewpoint, not to reinforce an existing one. Above all it requires your full attention and intention, because each story, and each person, deserves to be heard.
I was first drawn to graphic design for its practicality. Design takes something that can be perceived as lofty (fine art), and makes it accessible by anyone, regardless of training or education. It’s democratic, but more than that it’s something I profoundly enjoy.
Experience has taught me that design is only as successful as the research, strategy, and messaging that accompany it. I’ve been lucky enough to lead teams of creatives and non-creatives alike, and that collaboration has been key to the success of each and every project.
