Cheers to You

West Egg was started with a singular belief: a well-made cocktail should be just as accessible at home as it is in fine restaurants and bars. An expertly balanced old fashioned doesn’t need an expert mixologist; it just needs the right tools, recipes, and a little bit of guidance. West Egg provides that and more, and was in need of a brand identity that was approachable for any aspiring home bartender.

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Client

West Egg Cocktails

Type

Visual identity

Year

2020

The Objective

West Egg is first and foremost a classroom (the best kind, with booze involved).

‍Top bartenders from across the city host community classes and try out their most innovative recipes. The brand needed to be adaptable enough to promote each class’ theme, while still laddering up to the core identity.

The Process

"West Egg's branding and design was phenomenal. It somehow captured exactly what I had in mind for our brand and yet totally exceeded my expectations. Sophisticated but playful, timeless and yet modern. Cole does such brilliant work."
— Jess saleska, founder

The Results

West Egg has been embraced by the local community, garnering partnership with distilleries, restaurants, artists, and more. Classes regularly sell out, and online engagement is strong. More so, countless cocktails have been stirred, shaken, and poured — all from the comfort of one’s own home bar.

Other work

The Greatest Good

Cornell University